CBD gummies have many applications beyond just recreational use. The latest studies hint at their efficacy in relieving anxiety, depression, and other diseases. There is still a large audience that remains unaware of the real purpose of these products. That is why effective designing of CBD gummies packaging is inevitable. The right kind of design makes it easy for the audience to comprehend the vitality of these products. Apart from that, the practicality and visual impact of the packaging also needs to be maintained to ensure the items are spot-on. Keep in mind the following tips to design world-class packaging that evoke positive customer reactions.
1: Playing With Cliches
The general perceptions concerning CBD gummies have been constantly evolving with time. Move past to the time, say some twenty years ago, there was a global ban on the manufacturing of these products. Also, the people were aware of the recreational use of these items only. Now when their use is becoming legalized, you need to start playing with the stereotypes and break the outdated concepts of people. Play with the words and language when designing CBD gummy boxes. Use humoristic statements that make fun of the old perceptions regarding these items. This is an excellent stratagem to build the overwhelming popularity of your items among the audience of a targeted niche.
2: Recognizable Leafy Imagery
Apart from protection, another primary purpose of packaging is to complement the inside product perfectly. How could you expect an ordinary cardboard box to hint at the nature and efficacy of your CBD gummies? Because of the busier lifestyles, the customers do not have enough time to screen products. An easy way to pitch your items effectively is to inscribe the familiar leafy imagery on the CBD gummy packaging. Near many packaging design experts, this approach is a cliché because green imagery gets used overly in the market. To escape from a cliché look, give your imagery a modern twist. For instance, making the famous CBD leaf pointier in shape and colorful appearance.
3: Go Psychedelic
The copied artwork on gummy boxes will never do any good for your business. While looking up to successful brands for inspiration is beautiful, copying can make your packaging design look rote. In a retail environment, one thing that you need to refrain from is looking similar. Bearing that in mind, use psychedelic artwork, commonly known as abstract art in the box design. The advantage of doing so is that product distinction becomes relatively easy, and customers start noticing you in the very first interaction.
4: Get Transparent
The trend of transparent packaging has become global and inevitable for the success of every industry. The customers crave to preview the CBD gummies before making up their mind for buying is genuine. The best way to introduce transparency in the box design is to make some cut-out patterns with the help of die-cut technology. Do not forget to replace these see-through cuts with transparent PVC windows for a seamless finish. This would make your packages highly impactful that generate positive impressions for ideal customer attraction and retention.
5: Play With Words
Communication of the fundamental aspects of CBD gummies, like the used ingredients and consumption pattern, is essential. Without this, there is simply no selling. While printing the necessary details, do not use complex language; instead, you should play with the words to develop easy product understanding. For instance, instead of mentioning that gummies contain THC concentration, focus more on its effects. A straightforward explanation would drive the interest of potential clients in your items, thus, guaranteeing you even more sales.
6: Make It Airtight
The effects of air and its particles on the CBD gummies are hidden to no one. It has a detrimental impact on the potency of gummies in treating various ailments like anxiety, depression, etc. It also causes them to lose their odor and become unfit for consumption. Its develops the need to make your CBD gummy packaging airtight. This design is instrumental in keeping the cannabis items preserved from dust, air, humidity, moisture, etc.
7: Maintain Customer’s Discretion
Having a packaging design that complements the needs of potential clients is essential. A healthy proportion of customers want to have discretion about their use of cannabis products. You must take into account this fundamental need and reflect this in the box design. Make sure that the CBD gummy boxes are small enough to fit well into the pockets. Also, they should be large enough to contain the items perfectly well. Attach a re-sealable mechanism at the top side of the packages so that people can keep these items fresh for future uses.
8: Invest In Quality Materials
The materials going to manufacture gummy boxes need to be of higher quality. This quality decides whether they would be able to withstand the shipping hardships or not. Choosing a thin cardstock when the products are heavier could result in a total disaster. See the particular specifications for items first and then select the thickness of cardstock accordingly. The thick Kraft sheets usage is a good one because they enhance the flexural strength of the packages. Also, they are easy to print on, which allows you to create a targeted effect on your client base.
9: Get Sensorial
It is said quite often that customers are visual creatures. But, they are sensory creatures because they use all their senses to experience and adjudge the things around them. The incorporation of high-impact graphics and spot-on illustrations will satisfy the visual sight of the onlookers. What if they use their hands to experience your cannabis items? Add a tactile impact with good use of coatings, laminations, and techniques like embossing and debossing to get ultimate success. The more you engage their senses, the better you stand the chance of convincing them about excellent product quality.
Cardboard boxes are, no doubt, the first-ever customer’s interaction with your product. Considering that, you need to bring as much creativity as possible into your design to position your products upfront. Little aesthetic touches and improvement in functionality could help you get picture-perfect packaging that hooks more customers.
