You may not think of candle boxes as something that requires much thought, but when you do a business that relies on candles and candle boxes, you’ll quickly realize how important they are to your business. Here are five reasons why you need custom candle boxes if you want to make the most money possible with your candles and your business in general.
They hold your brand in high regard
A candle box is where your brand lives. It’s your first impression and even a bad one can leave a lasting negative impact on potential customers. This is why it’s important to invest in a high-quality candle box, especially if you’re an artisan or handcrafted candle maker. Without a good quality box, brands can appear cheaper than they actually are, so keep in mind that not only will better boxes allow your candles to be seen as more professional—they’ll also ensure that your brand doesn’t suffer in any way either. In fact, custom printed boxes are arguably some of the most important marketing pieces when it comes to your brand and visual identity—and these little boxes can make all of the difference when it comes to how much consumers trust you.
They help create an impactful display
Have you ever stepped into a store, gone straight to a candle display, picked up a bottle and then put it back down because you couldn’t see what color or design it was? Then left empty-handed? Studies show that when customers can see what they want, they are more likely to buy. Investing in custom candle boxes is one way to make sure your candles get seen. They help protect your candle: Candle boxes aren’t just for showcasing—they also provide protection from harsh environmental elements such as heat, cold, moisture and dust. In fact, packaging actually accounts for about 3% of your product’s shelf life.
They make you stand out from the competition
Packaging helps make your product stand out on store shelves. With a customized candle box, you can draw attention to your line and get more people interested in what you have to offer. From there, they’ll be able to sample your candles, which leads us to our next point…
They provide a more professional appearance
They help provide a more professional appearance: Companies are judged by their packaging because it shows how dedicated they are to their customers; when making customers happy is essential for success, then putting in extra effort is necessary. In order to achieve greatness, having custom boxes that fit nicely with each of your products gives off an air of refinement while also advertising your brand name and products at once.
They protect your candles from damage
Furthermore, even if you put them inside another box, since everyone knows that most candles don’t survive shipping too well, protect them from damage as much as possible. However every customer needs them. When opening your package or gift items they should not see broken wax or glass through either paper or plastic. When someone buys something special to give someone else a package with candle loose in it can be easily rejected and returned if seen before giving it to its intended recipient.
